For individuals, organizations, and movements starting a new venture or rebranding an existing one. The resulting map lays out a comprehensive brand identity for internal culture development. Includes direction for creative teams, PR firms, literary or entertainment agencies, or investors to create brand aligned materials, partnerships, and conversations.
Process
INCUBATE
Shining the light on what we need to know to create an aligned brand foundation.
- Interviews/Conversations with principals, employees, vendors, customers/audience/tribe
- Interviews with partners, team members, clients, colleagues, friends, and family
- Review online content and other materials you share
CRYSTALIZE
Aligning who you are and what you do with goals, vision, and existing conditions.
- I pull everything together from interviews andother relevant materials that I’ll gather from you and from my own research throughout the process.
- Industry Positioning Research
- Homework: exercises + processes
ARTICULATE
Equipping you to create an aligned presence and impact with your internal culture, in the marketplace, and in the world.
- Deliver Brand Map (PDF and/or Digital)
- Review map or plan with principal(s) and team members
Benefits
- A comprehensive and rock solid map of the territory
- Masterful ability to articulate all aspects of brand
- Blueprint for cultural alignment
- Clear direction for brand aligned creative and strategic production
- Organizational and cultural compass/true north
Ongoing consulting is possible after map delivery to support execution or to check-in for feedback or recalibration as needed.
Contact Erica for more information.